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How a leading industrial company with 10,000 frontline employees defused the impact of an operational issue using Rungway

After a high profile operational error, senior leaders at a large industrial company turned to Rungway to help defuse the situation.

31 Aug 2023 | 2 min read

“I can’t think of any better source for management to get real time insight from the business.” 

Limiting the damage after a high profile operational error impacted thousands of colleagues

No matter the industry, no matter the company, mistakes happen. It’s how you deal with them that counts.

After a high profile operational error, senior leaders at a large industrial company turned to Rungway to help defuse the situation.

Without Rungway this could have led to a bombardment of employee concerns from all angles, line managers distracted from their day-to-day work by having to deal with escalations, and potentially to employee frustrations spilling into public online forums.

Cascading their message all the way to the frontlines

Time was of the essence. The client informed Rungway the operational issue would become public knowledge in 15 minutes and they needed help to diffuse the matter quickly. Rungway put in a “circuit breaker” hold on the many questions that quickly came in on this topic to pause them going out on its public feed, with all posters assured that their query was important and being worked on. This meant line managers were spared significant time and stress involved in having to field all these questions themselves. 

The themes and concerns from the individual questions were analysed for the client who were then able to craft a tailored response which then reached thousands of employees who clicked through to read it. All the question posters who had submitted questions were directed to this carefully thought through leadership response as part of the Rungway ‘asked & answered’ service. This saved huge amounts of time for the leadership and HR teams.

Rungway’s independent moderators were able to pinpoint which areas and which colleague groups were most affected, and which would be the most effective posts to open up and respond to for maximum reach and impact. 

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